From: Rudy Project North America <webmaster@rudyprojectusa.com>
To: Rudy Project North America
Subject: Rudy Projects Latest Promotion & New Product Announcements
Rudy Projects Latest Promotion & New Product News
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What's In This Issue:
Steals n' Deals - Buy a Sunglass get a FREE Helmet or Polarized Lens & FREE Shipping
DEAL ALERT - FREE Gear Promotion ends in 4 Weeks!
New 2010 Technicall Cool Gear - Wingspan TT and Sterling Road/MTB Helmets
Do You FLUO? Check out the NEW Noyz FLUO Sunglasses
Deep Discounts - Shop Closeouts - up to 66% OFF Retail!
Players Corner - All Eyes on the Tour de France
Rudy Project Riders to Watch in the Tour de France
Media Watch - Dirt Rag set to Release Rudy Rx Review
PezCycling News to Review Rudy Project
2009 Rudy Project Photo Contest - There's Still Time to Enter!
 
STEALS n' DEALS
SPECIAL 10 DAY PROMO!
Sunglass Combo!
FREE shipping + GoFast!
Thats a Savings of Over 42%!

Customize one of Rudy Project's high performance sport sunglasses and receive a FREE Slinger helmet or Extra Polarized Lens and FREE shipping + a 4 pack of GoFast energy drink!

We are introducing our new customization program where you choose your frame color and lens option on any of our best eyewear models: Rydon, Rydon II, Noyz, Zyon, Kerosene & Ekynox SX. The ever popular Horus and Sportmask Performance are also available with this promotion, but those are not available for customization at this time.

Once you've customized your selection, choose a size and color of our new Slinger helmet and receive it at no additional charge! You may also choose to upgrade your helmet for a small upgrade charge OR you can forgo the helmet and get an Extra Polarized Lens Free.

An average Rudy Project sunglass retails for $175, the free Slinger for $100, and the Free Polarized Lens for $105. So take advantage this special offer and equip yourself in affordable riding style!


Hurry This Promotion Will Be Gone SOON!
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FREE GEAR DEAL ENDS IN 4 WEEKS!
geardealends

geardeal
Get up to a 55% Savings on the Gear Deal - The KING of all Deals!

Say it ain't so, the best deal in the industry is quickly approaching its inevitable end.

On August 15th, the Free Gear Deal as you know it will end and all those who failed to take advantage will find themselves sobbing in random corners across the nation.

Don't be that guy! Pull the trigger now, before its too late!

If you just arose from a 4-month hibernation, the Free Gear Deal consists of over $450 of Rudy Project gear for only $220! Choice of Rudy sunglasses, extra lenses, Slinger helmet, Rudy Project Team bag, Rudy t-shirt, hat or visor and a neck-cord. And it is fully upgradable and Customizable.
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2010 TECHNICALLY COOL GEAR
TOP SECRET - Very Limited # o
f Pre-Launch Models Available!
NEW Rudy Project TT and Road/MTB Helmets
- Now Taking Pre-Orders
Wingspan TT Helmet
Wingspan!
Wingspan White/Red/Blue Matte
Wingspan - Top View
Pre-Order Wingspan!
Your credit card will not be billed
until we ship your helmet
How ya like them apples?! After years of development and wind-tunnel tests with the legendary aerodynamics guru, John Cobb, Rudy Project is set to release the greatest TT helmet ever - the Wingspan!

- Includes removable covers for the front and tail vents for optimum aerodynamics
- weight: 280 grams
- CPSC Certified
- $300 MSRP / VIP Price $180
- One hand micro-ratcheting RSR7 Retention Technology

Check these out today in this year's Tour de France as well as on some of our North American Rudy athletes this summer.

Here's even better news! We have a limited quantity of 2010 Wingspan TT helmets arriving July 25th! Pre-order yours now to guarantee you get one before they're oficially released next year.
Sterling Road/MTB Helmet
Sterling!
Sterling White/Blue/Silver Matte

Sterling with Noyz Racing
Sterling Titanium/Red Matte with Noyz
Sunglasses in the Eyewear Dock


Pre-Order Sterling!
Your credit card will not be billed
until we ship your helmet
As if that wasn't enough to get excited about, Rudy Project is also proud to unveil our newest addition to the road and mountain bike helmet line. Our new Sterling helmet will be our lightest, best-fitting and most ventilated helmet ever!

- 18 large vents
- Incorporated "Eyewear Dock" that securely fits your favorite pair of Rudys during those long climbs
- weight: ~270 grams
- CPSC Certified
- $225 MSRP / VIP Price $135
- Available in White/Silver/Blue Matte, White/Silver/Red Matte, Titanium/Black/Red Matte and Black/Silver/Red Matte

Reserve yours now by pre-ordering today!
Pre-Orders will ship before the ’09 Christmas Holidays.
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DO YOU FLUO?
Do You FLUO?
Noyz Fluo Comes in Yellow, Green & Pink
You saw them in the Giro d' Italia on the likes of Franco Pellizzotti, Ivan Basso and the Milram team and they are now available to you!

The new, Limited Edition Noyz Fluo has sports fans, athletes and enthusiasts all buzzing with its eye-catching and conversation-inducing fluorescent colors. Available in colors Yellow Fluo, Green Fluo and Pink Fluo, the Noyz Fluo will definitely have the most cutting-edge fashionistas and sports enthusiasts alike asking each other the question, "Do You Fluo?".
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SAVE UP TO 66%
SHOP OUR CLOSEOUT RACK FOR AMAZING DEALS!
WANT TO SAVE
Shop Closeouts!
RETAIL?
The summer heat must be getting to our head cause we've gone MAD!

Who can you resist brand new products with full warranties at up to 66% OFF?

Not me...

SHOP CLOSEOUTS NOW!
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PLAYERS CORNER
ALL EYES ON THE TOUR DE FRANCE!
Team Milram
Team Milram

Ivan Basso
Ivan Basso
It is once again time to spend your July either crammed front of the TV or clicking away on your office computer as you join the world in watching the historic coverage of the 96th Tour de France.

While watching, be sure to keep your eyes peeled for top Rudy Project athletes sporting never-before-seen new products. And, yes, you can count on the conspicuous Fluo colors to be in full effect! As stated above, you can show up to your group rides, training sessions, and local 5K-10Ks sporting what only the pros are wearing... the Limited Edition Noyz Fluo.
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RUDY PROJECT RIDERS IN THE TdF
Be sure to look for these names when watching the suspense and drama unfold:
MilramTeam Milram Astana
- Linus Gerdemann - Dmitry Muravyev
- Fabian Wegmann Columbia-Highroad
- Niki Terpstra - Toni Martin
- Gerald Ciolek Bouygues Telecom
- Christian Knees - William Bonnet
- Markus Fothen AG2R La Mondiale
- Johannes Frohlinger - Youy Krivtov
- Peter Velits Katusha
- Peter Wrolich - Stijn Vanderbergh
Liquigas - Nikolay Trusov
- Franco Pellizzotti Agritubel
- Alessandro Vanotti - Yann Huguet
- Murilo Antonio Fischer - Maxime Boute
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MEDIA WATCH
Mountain Bike Publication, Dirt Rag, Set to Release Rudy Project Rx Review


Guardyan Rx
Guardyan Brown Streaked with ImpactRx™ Photochromic Clear Rx Lenses
In the July issue of Dirt Rag Magazine (on newsstands 7/7) journalist Justin Steiner reviews Rudy Project's breakthrough prescription eyewear technology, ImpactRX™ FreeForm TEK™. This is what Steiner had to say about his prescription Guardyan w/ ImpactRX Photochromic Clear lenses...

"Not only are these lenses quite "smart" in their transitioning from light to dark, the optical quality is astonishing - I can detect zero distortion in these glasses, which is pretty amazing for a full-wrap eyeglass."

- Dirt Rag Magazine

The technology used to create Steiner's prescription lenses utilizes complex algorithms and eye-tracking software to create a wraparound sport lens with reduced distortion and up to 20% more peripheral vision.
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PezCycling NEWS TO REVIEW RUDY PROJECT
Due to be published during the first stages of the Tour de France, the home of the "Daily Distraction" is set to post a comprehensive review on key Rudy Project eyewear and helmet products. Once Pez has posted their review, you will find it under the "Tech N' Spec" section on http://www.pezcyclingnews.com.
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BY THE WAY, MISC, ETC...
Rudy Project 2009 Photo Contest!
We are STILL running our photo contest through the season, so look below to take part and gain your 15 minutes of fame while scoring free gear in the process!

We are looking for great pictures for our 2010 product catalog.
-All pictures must clearly display Rudy Project helmets and/or eyewear.
-All pictures must be submitted as hi-res images (ie. 300 dpi).
-If we use your picture, photo credit will be given to the photographer.
-All pictures must be submitted with the understanding that Rudy Project has permission to use the submitted picture for marketing purposes.

Contest winners will be selected in December
1st place - $750 Rudy Project shopping spree
2nd place - $500 Rudy Project shopping spree
3rd place - $250 Rudy Project shopping spree
*All prices are based on MSRP


Please email your submissions with "photo contest" in the subject line to Chris Lupo - chris@rudyprojectusa.com
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Rudy Project North America
Attn: List Management Division
971 Calle Amanecer
Suite 100
San Clemente, CA. 92673
(888) 860-7597

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